BRANDWAVES MARKETING
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John Rindlaub, is the founder and leader of BrandWaves Marketing. He brings over 23 years of leadership to solving some of the toughest marketing challenges in the most competitive
categories: retail, soft drinks, financial services and airlines. He has held leadership roles with
major innovative players like PepsiCo and Citibank, and
come-from-behind success stories like Barnes&Noble.com and
FleetBoston. He created brands from scratch for breakthrough start-ups like Eos Airlines and ShopLink
that redefined transcontinental air travel and the grocery shopping
experience.
John's most recent full time role was Chief Marketing Officer of Eos Airlines, where he was hired by the founder and CEO to launch this all-premium class airline flying daily between New York and London. From 2001-2004, he led the corporate marketing function for FleetBoston Financial, including all consumer and small business marketing and database and direct marketing. His responsibilities included all product lines, including deposits, loans, credit cards and investments. Additional roles at Fleet included debit and credit card marketing and customer segment marketing.
For more information about John Rindlaub, click here
John Rindlaub, is the founder and leader of BrandWaves Marketing. He brings over 23 years of leadership to solving some of the toughest marketing challenges in the most competitive
categories: retail, soft drinks, financial services and airlines. He has held leadership roles with
major innovative players like PepsiCo and Citibank, and
come-from-behind success stories like Barnes&Noble.com and
FleetBoston. He created brands from scratch for breakthrough start-ups like Eos Airlines and ShopLink
that redefined transcontinental air travel and the grocery shopping
experience.John's most recent full time role was Chief Marketing Officer of Eos Airlines, where he was hired by the founder and CEO to launch this all-premium class airline flying daily between New York and London. From 2001-2004, he led the corporate marketing function for FleetBoston Financial, including all consumer and small business marketing and database and direct marketing. His responsibilities included all product lines, including deposits, loans, credit cards and investments. Additional roles at Fleet included debit and credit card marketing and customer segment marketing.
Prior
to Fleet, John was VP Marketing at Barnes &
Noble.com to help lead the company from start-up to public corporation
with sales of $360 million. Prior to Barnes & Noble.com, he led his first start-up, an on line grocery shopping and home delivery company
called ShopLink, based outside Boston. He spent time in the mid 90’s at
Citibank running the New York retail bank’s brand management and
e-banking functions. His early career was spent at Johnson and Johnson,
where he helped rescue Tylenol from the second Tylenol crisis in the
mid 80’s. At Pepsi-Cola, he enjoyed the challenge of managing many of
its largest brands, including Pepsi and Diet Pepsi, and later, new
product development. he completed his eight years at Pepsi by heading up marketing for the
Middle East division, based in Dubai.
For
the past three years, John has been on the Board of Directors of the
Marketing Executive Networking Group, the leading organization for
senior marketing leaders to share information, make connections and
develop professionally. He was a longtime and founding board member of Shop.org the leading e-commerce association. He received his BA from Williams College summa cum laude, Phi Beta Kappa,
and an MBA with honors from Columbia School of Business. He currently lives in Boston and has three children, Claire
(20), Caroline (18), and Andrew (14) and a very big chocolate lab, Oliver. When not working his marketing mojo, he enjoys searching for the perfect wave and the deepest powder.
John has assembled a virtual team of marketing gurus that specialize in the project at hand. For new product development, branding and positioning work, he teams up with Jeff Hirsch, founder of The Right Brain Studio, who has partnered with John to re-energize established brands like Pepsi and launch new ones, like Crystal Pepsi, ShopLink, Barnes and Noble.com, and Eos Airlines.