BRANDWAVES MARKETING







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SERVICES

  • Proven interim Chief Marketing Officer leadership practice
         BrandWaves got its start in 2006 dedicated to filling the interim Chief Marketing Officer role in                                                                     consumer firms undergoing rapid change. It's founder, John Rindlaub, has led key interim CMO roles at Blockbuster On Line                  and Earthlink Wireless. Typically, these roles are full time, 3 to 8 months in duration and report to the CEO.
  • Creative brand positioning, new product and service development
          We use proprietary qualitative research methods and ideation techniques to develop breakthrough concepts,                                                products, and services that form emotional bonds with consumers.
  • Breakthrough integrated campaigns to attract and engage consumers

         Branding and consumer acquisition and retention campaigns are optimized across channel and marketing mix/medium using a “test          and learn” approach. Particular expertise includes TV, DRTV, direct mail, web affiliate and search channels, and social web 2.0                     media


"The traditional approaches are now obsolete. 100 years of marketing thoughts are gone. Alternative approaches aren't a novelty; they are all we've got left."   Seth Godin
           




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